Competitive Intelligence – CI For Beginners, Part 2: Engaging the Process
How do we take this academic model of intelligence, and put it to work?
…Each path you decide to take will come with its own learning curve and challenges, but ultimately, your outcome is 100% yours to create. That said, lots of people say “I do competitive intelligence!” and act like it exists in a silo. If we are brutally, completely honest, you will have absolutely zero understanding of the competitors if you don’t also understand your market and industries, your clients/customers and other sociological, economic, and political forces at play….